So once I finished getting the new website design for them operational for a few months I moved my efforts to marketing. I read everything I could find on many different websites, forums, blogs.. you name it I was reading it.

First thing I read that was very important was clean urls. Welp, I did that all wrong with the new shopping cart. =( Since it was still new and not indexed much by Google I wrote some custom functions in the code and database so we can do clean urls. Ok, so that problem was fixed and solved; easier said than done.

Next on my list was link building and getting other sites to link to his. I setup some more custom software to help me manage this for him and off I went. I used several different techniques based on my research and implemented each and every one of them. This was a lot of tedious work but it had to be done.

We started seeing results about 6-8 months later. After the first year of all these changes was the biggest difference. The site was being listed for many top keywords in the top 3 places. music gifts, dance gifts, music apparel and with the clean urls it was ranking for all kings of long tail keywords that we would have never though about.