This was a new start-up company I helped build from the ground up. After we all went back and forth on a name, making sure the .com was available, we first worked on getting a logo.
I helped Be More Not Less work with another website to get a great logo for them. While I can do the work myself, I do like to save time and money for my clients. So we setup an account using another service and got them a lovely unique and flexible logo at a great price, $150 if I recall.
Once we had the logo I went through a couple different website layout ideas before coming up with our final draft. We set out to have a wide range of colors through out the entire site. Each section of the site though would keep with a similar colored theme to let users know they are still in the right place. This was a task by itself as most sites have 1 template to base all future pages off.
We all wanted something a little more and talked about some ideas for turning the logo into an animation for the header. We went back and forth over several meetings tossing around ideas. I thought of the idea of the outer portion of the logo to be spinning. I did a few quick mock-ups and there was 1 that was stood out. I spent some more time tweaking and modifying the animation to get it just right. We ended up with a wonderful animated logo that was in the spirit of the website.
bemorenotless.com